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     Google searches for advertisement inspection inefficiently bringing in the important customer discontented

      According to abroad medium reports be universally known, be all-important to inspect with reconnaissance advertisement camp being collected to Google (grain song). But, the more and more many important Google advertisement customer oversees it's the way searching for advertisement to Google expressing discontent.

     The method of work "stealing advertisement " (piggybacking) in one kind appear on problem. A few young advertisement merchant brand name , slogan or other brand using important advertisement merchant in copy in self reconnaissance characters, comes to attract a consumer striking the website entering self on this account. Google and other search engine goes over a little policy without exception specifically for this kind of behaviour comes into being, these policy fails to get very good feeling at ease only , lead to supervision and control of this kind of behaviour therefore inefficiently. Within the real world, the similar law can protect advertisement merchant from unlawful infringement, but in Internet field, the relevance judiciary makes an explanation still no limpid , is only nearest court only the law case beginning to take over this kind.

      Tension leading to because of "stealing phenomenon during the several years in past, circumstances escalates further. Wan Hao  international hotel Corp. , intercontinental IHG hotel Corp. , important advertising clients such as USA aviation and Northwest Airlines complain that other company uses their brand and the slogan in searching for the advertisement version numerously and confusedly, not only this kind of behaviour giving lurking customer to have brought about a puzzle, cost having increased their business at the same time. These companies are especially discontented to Google , the marketplace is occupying the company who monopolizes position's because of Google is to search for advertisement. On the grounds of market research company eMarketer published statistics,Google searched for the portion that the marketplace occupies everywhere line last year having reached 71.2%

       At present, Google is making great efforts to gain bigger market share in the field demonstrating advertisement and video frequency advertisement etc.But, these grudges of important customer may be a burden on Google in development of these fields. These important advertising clients are expressed equally, they may possibly adopt a few punishing the Google measure if Google handles the way "stealing a problem being able to not satisfy them.

        The whole world of intercontinental IHG hotel Corp. camp pin serves vice president Michael · Meinisi (Michael Menis) expression: "We are able to consider this one point-- when making the decision that advertisement expends out affirmatively we have to such composes ". Person in charge John · Gusitafusen (John Gustafson) who is in charge of Internet strategy also expresses Northwest Airlines: 'This may possibly force us in future if Google has no way to help us to resolve the problem abusing a brand, change put into circulation the advertisement way '.

       The American Airline federal court once to Texas State Fort Worth instituted legal proceedings last August, the loss that the brand tort phenomenon requiring that Google appears to it's search engine on brings about makes the corresponding reparation out. Aviation spokesman Billie · Sanizi (Billy Sanez) expresses USA , this feasible phenomenon company gets through the brand that more than 80 years makes making others benefit. Google accepts and hears that law case to the court expressing disappointment. Google has thought that the legal action that American Airline mentions is short of a basis , has asked a court a dismissal of legal action therefore, but has met with in one's refusal to do. One Google spokesman is expressed: "Our brand policy is to explore one kind of balance between benefit of brand holder and consumer's choice. Court's adjudication going over indicates our this one policy having got ratification ".

       And Google admits that condition frequently occurs "seeking undeserved publicity " , indicate that but whenever receiving customer complaint, Google is therefore likely immediately to making an investigation here, make great efforts to arrest this condition's happening. Management of product person in charge Richard · Hall expresses Google at once (Richard Holden): "The policy that we insist on all along is not to allow an advertising client to use content about brand in advertisement version, to avoid arousing consumer's puzzle ".

       Other main Yahoo of company and Microsoft searching for the
advertisement marketplace indicate  that they have the policy being similar with Google equally.

       The expert is expressed to large amount of the business carrying out advertisement trading in gleam, come to say "stealing advertisement " is a very grave problem. University of Pennsylvania studies the professor Eric · Kelai door searching for advertisement business thinks then (Eric Clemons) , hope that lifting company visiting amounts in gleam has to pay more advertisement cost to search engine so if this phenomenon can be continued,the cost searching for advertisement because of the lifting needing leads to a keyword increases by.