Google launched video AdSense
According to media reports: The United States search engine Google (Google) has announced that it will launch video AdSense services, and through its Internet advertising network, in the video of the site placing advertisements.
Google said initially the service will be first launched in the United States, after a little maturity will be extended to more countries.
Compared to the traditional AdSense, video scheme will be in the league website video page insert advertisements. Advertisers can choose one of two types, one is a word, and a video, will be two types of content in the video player of the iceberg players, unlike traditional TV screen, as all occupied.
Google will ensure that through technology, advertisers and advertising content of video content, thus ensuring that the targeted advertising and better dissemination of results.
In the initial stage, some more than 20 sites will become video AdSense program first "adopters." These sites include video polymerization sites, such as Revver, Blip, including YuMe such a network video technology vendors. These websites video broadcast daily number of the more than 1 million.
Google's product manager Chris Diaoshitelaien said that the video will allow Google AdSense service for those who become interested in video advertising businesses in the one-stop shop.
AdSense video service Google launched the company will also become multi-vendor competitors, this area has a number of new start-ups, such as "video eggs", and their advertising has been in the video network operators. In addition, Microsoft and Yahoo have already begun with partners at the website of video advertising.
Just last week, the company announced that it has paid 160 million US dollars acquisition of a video called Maven technology vendors, the company's major customers are television stations, and their Web site to help broadcast the video, insert advertisements.
What is worth mentioning is that Google is the company most of the advertising revenues from the right of the search results in search advertising. In the recently released fourth-quarter earnings report, Google said that, so far, print ads, radio ads, television commercials also have a very limited income, and Youtube, and Internet security service Postini, Checkout online payment services, enterprise search server also not a big income.
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